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Keywords: Convergence marketing
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1438–1462.
Published: 08 April 2022
...Edi Suandi; Herri Herri; Yulihasri Yulihasri; Syafrizal Syafrizal Purpose This paper aims to investigate the influence of Islamic marketing ethics and convergence marketing on competitive advantage and bank performance. Design/methodology/approach This study is based on a survey of 204...
