...Syed Shah Alam Purpose This study aims to investigate how halal e-tail brand association mediates the relationship between shopping convenience, brand awareness, perceived quality and consumer loyalty in halal online retailing. It further examines whether customer experience moderates...

... the long-term productivity of the bank, while reducing the operating costs. The result shown that consumer confusion has effect on customer experience. Research limitations/implications The final model has practical applications in the banking sector and enables banking managers to focus on creating...

...Ahmad Khabib Dwi Anggara; Ririn Tri Ratnasari; Ismah Osman Purpose This study aims to determine the influence of store attributes on customer experience, brand love and brand loyalty at Hijup stores. Design/methodology/approach This research uses quantitative methods. The technique...

... The results suggested that the prerequisites of customer experience affected customer experience, which was, in turn, divided into two components (affective experience and functional experience). Besides, brand congruity played a moderating role in the relationship between prerequisites and consequences...