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Keywords: Destination marketing
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Journal Articles
The perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (4): 823–840.
Published: 08 October 2018
.... This paper also provides some suggestions for destination marketers on how best to cater for Western tourists and increase international arrivals. Originality/value This paper explores the perceptions of non-Muslim tourists towards halal tourism which is totally new research in destination marketing...
