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Keywords: Digital trust
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–22.
Published: 26 May 2026
.../approach The study investigates the purchase behavior of Muslims in Karnataka, India, regarding Halal 4.0 Cosmetics. It uses a quantitative research approach, focusing on factors like ethical consumerism, gamification, digital trust ( DT ), sensory marketing and AI-generated beauty influencers...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–23.
Published: 28 April 2026
... rights only Halal e-commerce Brand association Brand loyalty Shopping convenience Customer experience Perceived quality Digital trust Brand equity Halal certification Consumer behavior The global halal market is undergoing a transformative shift as e-commerce becomes...
