... intention and electronic word-of-mouth (e-WoM) while testing the moderating effect of ChatGPT on the relationship between satisfaction and revisit intention. Design/methodology/approach This study employed a quantitative methodology. Using purposive sampling techniques, it approached about 800 tourists...

..., political party brand reputation, religiosity brand personality and e-WOM on voters' decisions with implications for voters' loyalty. Design/methodology/approach The survey method was used to collect data from 1206 respondents who have the right to vote through offline and online using Google forms...

...Muhammad Yaseen Bhutto; Aušra Rūtelionė; Milita Vienažindienė Purpose This study aims to improve the theory of planned behavior (TPB) model by incorporating electronic word of mouth (E-WOM) as a factor influencing attitude (ATT), subjective norms (SN) and perceived behavioral control (PBC...

...Fachrurazi; Sahat Aditua Fandhitya Silalahi; Hariyadi; Achmad Muchaddam Fahham Purpose This present study aims to investigate the effect of electronic word of mouth (e-WoM) behavior in Muslim social media on building a halal brand image (HBI) and its influence on purchase intention (PI). Also...

... 2021 07 05 2021 16 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Communication Halal certification Halal awareness e-WOM Halal tourism Halal tourism concept The concept of halal is critical to understand so...