...Nurhafihz Noor; Tien Nguyen; Ashley Tong; Zahirah Zainol Purpose Gender can be a critical component in shaping and influencing consumer markets, including those in halal sectors. Despite its importance, the understanding of gender in halal markets remains fragmented and lacks a holistic...

...Nimit Soonsan; Zulfiqar Ali Jumani; Suphattra Sangthong Purpose This study aims to examine how local food experiences influence Arab tourists’ intentions to revisit Phuket, focusing on gender-based differences. Key factors such as authenticity, hygiene, novelty, interpersonal relations and halal...

... it comes to purchase intention, only advertising value and the halal logo directly influence it. In terms of gender comparison, the study found significant moderation of gender in the relationship between advertising value and attitude, with this influence being more pronounced among male consumers...

...Haruna Babatunde Jaiyeoba; Moha Asri Abdullah; Shahoriyer Hossain Purpose This study uses second-order measurement invariance analysis to investigate the perspective of gender divide on whether corporate social responsibility (CSR) can serve as a promotional tool for halal certified companies...

... to expand the domain of religious tourism and destination marketing by including the moderating role of gender and religiosity on the EMA model to investigate the pre-visit stage of Indonesian Muslim pilgrims. Design/methodology/approach An online survey for 299 potential Muslim pilgrims was conducted...

... role of gender on the relationship between perceived value and guest booking intention. Design/methodology/approach This study considered the Stimulus–Organism–Response (S-O-R) theory to develop the research framework. Using a self-administered survey questionnaire, 156 completed and usable...