... quality Halal brand awareness Destination equity Larabanga Value Despite the growing lucrative nature of the halal tourism industry, it has been entangled with a lot of challenges in the delivery of halal brand equity of tourism products and services. Literally, halal means permissible. One...

...Erny Rachmawati; Suliyanto; Agus Suroso Purpose The purpose of this study is to determine the relationship between product knowledge and product involvement with purchase decision-making. In addition, this study also determines the role of halal brand awareness as a moderating variable...