Keywords: Halal consumption
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Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2017) 8 (4): 578–594.
Published: 13 November 2017
... and halal consumption. Design/methodology/approach The research takes a qualitative methodological approach utilizing unstructured observation and content analysis of 138 visuals collected from prominent shopping malls in Dubai and Abu-Dhabi during the occasion of the minor Islamic Eid following Ramadan...

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