...Miftahol Arifin; Muhammad Iqbal Faturohman; Famila Dwi Winati; Nabila Noor Qisthani; Andi Prademon Yunus; Ferry Jie Purpose This study aims to develop a standardized performance measurement framework for the halal cosmetics supply chain by integrating halal integrity assurance with operational...

... measurement and structural models. Findings The empirical results suggest a robust model showing that all the TAM and TPB constructs (“perceived usefulness”, “perceived ease of use”, “attitude towards halal cosmetics”, “subjective norms” and “perceived behavioural control”) positively influence online...

...Mohamed Soliman; Mahmood Hayeemad; Ruslee Nuh; Chutikan Phetkaew Purpose The purpose of this study is to examine the factors that affect Millennial female Muslim customers’ Halal cosmetics purchase intention. The global Muslim population is increasing, and rising spending power is driving demand...

...Mohammad Mominul Islam Purpose The halal industry requires dedicated halal supply chain management ( HSCM ) to ensure a smooth flow of halal products. This study aims to examine preparedness and identify ways to facilitate HSCM, focusing on halal cosmetics in Bangladesh. Design/methodology...

... of the Halal cosmetics industry, highlighting the sustainable opportunities and the need for future research to bridge existing knowledge gaps. Similarly, Liew and Karia (2024) used a technology-enabled systematic review to provide a comprehensive overview of the Halal cosmetics market, emphasizing...

... to be a threat to the halal cosmetics industry. Practical implications The findings have implications for academic, managerial and policymaking issues, benefiting halal cosmetics consumers. Based on this empirical study, halal stakeholders can determine the likelihood of certifying the entire marketing mix...

... operations smooth and able to reduce waste in a value chain’s functions and linkages. Halal beauty Halal cosmetics Halal manufacturing Halal packaging Halal distribution channels COVID-19 Risk mitigation The current expansion of the halal industry benefits not only Muslim-majority...

... (EPV) on attitude and repurchase intention in the Halal cosmetics context. Design/methodology/approach Considering the increasing transmission cases of the new variant of COVID-19, online questionnaires were distributed to 233 Muslim consumers in Indonesia to collect data. The hypotheses were...

... of this paper confirmed that social influence and scepticism have a positive effect on the switching intention to halal cosmetics. However, compatibility with current cosmetic products has a negative effect on the switching intention to halal cosmetics. On the other hand, negative side effects and negative past...

...). The main goal is to study Generation Z’s intention to purchase halal cosmetics. In addition, the research examines how halal product knowledge (HPK) influences the relationships between ATT, SN, PBC and the purchase intention of halal cosmetics. Design/methodology/approach Data were collected using...

... were tested using partial least square structural equation modelling. Findings The findings suggested that all the formulated hypotheses were significant, indicating that halal marketing positively influenced intention towards halal cosmetics. Moreover, the relationship between halal marketing...

...Christine Wan Shean Liew; Noorliza Karia Purpose Globally, the halal cosmetics market is experiencing rapid growth and is considered a key economic driver in shaping economy development and growth. However, the extant research on halal cosmetics is fragmented, potentially impeding the field’s...

...Khalil Hussain; Muhammad Shahzeb Fayyaz; Amjad Shamim; Amir Zaib Abbasi; Sana Jawed Malik; Muhammad Farrukh Abid Purpose This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying...

...Hasan Al-Banna; Syayyidah Maftuhatul Jannah Purpose The paper aims to investigate the push, pull and mooring effects towardswitching intention to halal cosmetic products. Design/methodology/approach The rapid growth of the halal industry in Muslim and non-Muslim countries opens a new market...

... of these variables on attitudes toward halal cosmetics. In addition, this study also examined the moderating role of halal literacy in the relationships between attitudes (ATT), subjective norms (SN), perceived behavioral control (PBC) and intentions to purchase halal cosmetics. Design/methodology/approach...

... of what drives consumers of different demographics towards this product category so as to better market and position themselves in the competitive landscape. Correspondingly, this study aims to provide insights into the Muslim women consumers’ halal cosmetics purchase behaviour and examines the variables...

...Adlin Masood; Aisyah Zaidi Purpose This study aims to identify and examine the growth constraints of the halal cosmetics ecosystem in which SMEs are operating in, with special focus on the situation in Malaysia. Design/methodology/approach The study adopted a qualitative methodology consisting...

...Anubha Purpose The purpose of this study is to examine the role of attitude as a mediator in exploring the Halal cosmetics purchase intention of Indian Muslim women. Various drivers of electronic word of mouth (eWOM) (quality, quantity, consistency and quantity) have been tested as antecedents...

...Mohammad Mominul Islam Purpose This study aims to reveal how consumers and shoppers are negative toward alcohol, animal fat, producers and certification issues concerned with halal cosmetics products. Design/methodology/approach In total, 527 students of 4 public universities and a medical...

...Chandra Suparno Purpose The purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal cosmetics products. Design/methodology/approach This study used a purposive sampling...