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Keywords: Halal critical risks
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (8): 2187–2223.
Published: 29 May 2025
... critical risks Halal capability Muslim consumers want halal assurances for all the food they consume, demonstrating that they follow sharia principles (Tieman, 2011). Halal has become a symbol of quality assurance and a lifestyle. With the increase in the share of halal food by 18.3% in 2021...
