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Keywords: In-store behaviour
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2014) 5 (2): 178–197.
Published: 03 June 2014
...Syuhaily Osman; Fon Sim Ong; Md Nor Othman; Kok Wei Khong Purpose – The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay Muslim shoppers in Malaysia. The effect of age on shopping behaviour is tested using two age groups: 18-25 years and 50 years...
