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1-3 of 3
Keywords: Influence
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Journal Articles
Arab’s children’s influence on the buying process: comparing parent and child perceptions
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (5): 1069–1088.
Published: 28 December 2020
...Suhail Mohammad Ghouse; Monica Chaudhary; Omar Durrah Purpose This paper aims to identify the perception levels of the child and parents towards the child’s influence on different product categories and stages of the family buying process in an Arab country Oman. Design/methodology/approach...
Journal Articles
The influence of Islamic attributes and religious commitments toward halal wellness services customer satisfaction and loyalty
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (1): 177–197.
Published: 27 November 2019
... tool to test the research hypothesis. Findings The study found that embedding Islamic attributes in a halal service correlated positively with customer satisfaction. Four of the six dimensions of Islamic attributes that provide halal wellness services have a significant influence on customer...
Journal Articles
Young consumer’s influence: a study of Gulf region
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (2): 495–510.
Published: 22 November 2018
...Monica Chaudhary; Omar Durrah; Suhail M. Ghouse Purpose The emergence of children as a distinct consumer class has led to a stronger influence on the parents and their participation in the family buying process. This paper aims to investigate the different socializing agents of children across...
