... cosmetic brands seeking to foster sustained AR engagement rather than merely achieving one-time adoption. Augmented reality Halal product Attitude Reuse Cross-culture Innovation Universitas Airlangga 1647/B/UN3.LPPM/PT.01.03/2024 The author gratefully acknowledges funding from...

...Yaser Taufik Syamlan; Sari Wahyuni; Ignatius Heruwasto; Mohammad Hamsal Purpose This study aims to comprehensively explore and analyze the construct of sharia compliance in marketing to promote innovation and collaboration among Islamic financial institutions (IFIs), which will be beneficial...

... learning. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Competitor orientation Customer orientation Organizational capability to change Maqashid Sharia Religiosity Innovation Research into OCC has been conducted in a variety...

... on competitive advantage in the halal cosmetics and personal care industry. However, government support programs, specifically regulatory and innovation programs, play a crucial mediating role between demand conditions and competitive advantage. This highlights the importance of both regulatory and innovation...

... as they possess halal perceived value and innovation orientation. In addition, the interplays of the antecedents, the internal and external drivers, also play an excellent role in shaping the firms’ practices on halal business. Research limitations/implications Despite the implications, this study was built...

...Ezlika Ghazali; Dilip Mutum; Muhammad Waqas; Azni Zarina Taha; Mozard Mohtar Purpose This study aims to present a new integrative model that maps innovation diffusion factors, technology acceptance and use factors, device attitude, adoption intention and purchase intention for a pork DNA detection...

...Peni Nugraheni; Rifqi Muhammad Purpose This study aims to identify and describe possible innovations available to the takaful industry in Indonesia by considering demographic characteristics and geographical conditions. Indonesia has a predominantly Muslim population, and thus, presents good...

... regarding the practice of the new product-development activities. The Mann–Whitney U test was performed based on the quality of the new product-development activities of 100 Islamic fashion firms, including five innovative companies that had won several awards in Indonesia. An analysis of the extent...

...Normia Akmad Salindal Purpose The purpose of this study is to identify the effect of halal certification on innovative and market business performance of halal-certified food companies in the Philippines. Through this empirical study, halal-registered and about...

...Matt Elbeck; Evangellos‐Vagelis Dedoussis Purpose This paper's aim is to guide online Islamic bank marketing strategy. Design/methodology/approach A study in 1999 interviewed 120 innovators about their attitudes and preferences to a hypothetical online Islamic bank, and replicated in 2009...