Keywords: Islam
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2024) 15 (6): 1608–1631.
Published: 22 April 2024
... on these relationships. The study is partly set in Kuwait, an understudied country, and investigates a Muslim minority in the UK. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Middle East Religion Culture UK Christianity Islam Luxury brand Acculturation...
Journal Articles
Journal of Islamic Marketing (2024) 15 (11): 2823–2840.
Published: 12 April 2024
... that the respondents’ perceptions of Islam positively impact the formula at the feasibility component, whilst also inverting the desirability component, therefore, resulting in a “does not equal” outcome for intentions. Originality/value To the best of the authors’ knowledge, this work is one of the first...
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2023) 14 (5): 1276–1290.
Published: 08 March 2022
..., which is also in line with Islamic principles. Design/methodology/approach This research investigated the perceptions of 17 key informants. The data was conducted through interview about the possibility of developing an industry that is more in line with the lifestyle of Muslim tourists and more...
Journal Articles
Journal of Islamic Marketing (2023) 14 (2): 465–483.
Published: 04 October 2021
... shops around mosques in the city of Liège (Belgium) are analyzed using a logistic regression model. The criterion for the location of Islamic shops was cross-referenced with other variables, such as distance from the center, proximity to supermarkets and shopping malls, distance from the mosque, socio...
Journal Articles
Journal of Islamic Marketing (2022) 13 (6): 1288–1311.
Published: 08 February 2021
... the factors which affect Muslim entrepreneurship practices are limited. Research limitations/implications The study has analysed only peer-reviewed articles from management literature. Originality/value A synthesis of the literature on Islamic entrepreneurship is missing. Also, literature proposing...
Journal Articles
Journal of Islamic Marketing (2022) 13 (5): 1125–1142.
Published: 04 January 2021
.... Positive pregnancy body image is associated with positive pre and postnatal infant attachment by the mother, which in turn leads to beneficial outcomes for mother and baby. Originality/value Research to date has focused on Islamic fashion in general, with a dearth of research on Islamic maternity wear...
Journal Articles
Journal of Islamic Marketing (2020) 11 (4): 895–916.
Published: 25 July 2019
...Aishath Muneeza; Zakariya Mustapha; Fathimath Nashwa Badeeu; Aminath Reesha Nafiz Purpose The purpose of this paper is to formulate ways in which Maldives could pioneer Islamic tourism on a befitting framework and financing structure as a leverage to develop its tourism industry. Design...
Journal Articles
Journal of Islamic Marketing (2020) 11 (4): 863–881.
Published: 24 July 2019
...Mahamudul Hasan Purpose The purpose of this study is to propose and develop a new perspective in Islamic Marketing by Integrating Islamic Marketing principles and the conventional Social Marketing discipline. Design/methodology/approach This is a conceptual study that is based on academic...
Journal Articles
Journal of Islamic Marketing (2020) 11 (2): 497–506.
Published: 29 May 2019
... and the premodern travelogue of Muhammad. Not many studies have been conducted relating to Islam, Muhammad and tourism. Design/methodology/approach Muhammad’s travel chronicle was reviewed through a content analysis of the Qu’ran, Hadith and Sirah. A literature review on contemporary types of tourism...
Journal Articles
Journal of Islamic Marketing (2020) 11 (2): 301–319.
Published: 17 May 2019
...Kasim Randeree Purpose The purpose of this paper is to analyse three drivers of the Islamic economy: global Muslim demography; operational sectors and demand; and faith-based consumerism. Design/methodology/approach This paper follows a constructivist approach to the Islamic economy...
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2018) 9 (4): 863–883.
Published: 05 October 2018
... of a minority culture adopting the food choices or eating pattern of a majority culture (Satia et al., 2000). Islam is today the fastest growing religion in the world both by birth and adoption (Ireland and Rajabzadeh, 2011). According to the Pew Research Institute estimates, as of 21 January 2017...
Journal Articles
Journal of Islamic Marketing (2018) 9 (3): 683–694.
Published: 19 September 2018
... factors, still the role of these factors as the mediating variable is not yet explored. In this study, authors have taken attitude as a mediating variable to study the direct and indirect effects of various factors on purchase intention. “Halal” word is of Islamic origin; it refers to everything...
Journal Articles
Journal of Islamic Marketing (2018) 9 (1): 152–166.
Published: 05 March 2018
...Norlia Ahmad Purpose The purpose of this paper is to offer a renewed perspective on the intersections of Islam and marketing. Design/methodology/approach This paper is based on Islamic marketing literature, Islam’s view on human and economic progress, insights from other marketing disciplines...
Journal Articles
Journal of Islamic Marketing (2015) 6 (3): 331–353.
Published: 14 September 2015
.... Particular attention was given to the neologism – “covert-Islamization” – popularized by the populist right-wing Progress Party. Findings – The findings reveal that Dagbladet refracts halal food through a discourse of crime and other dubious frames tapping into topoi of Islamophobia. Halal...
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