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Keywords: Islamic brand attitudes
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (1): 196–214.
Published: 02 September 2021
...Sasiwemon Sukhabot; Zulfiqar Ali Jumani Purpose This study aims to discuss the influence of Islamic brand attitude, Islamic brand knowledge and Islamic brand health advantages over the consumption behaviour towards Islamic brands among non-Muslims and tests the subjective norm (Muslim friends...
