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Keywords: Islamic macromarketing
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (2): 187–203.
Published: 12 June 2017
... strategic objective. Social implications The merge in conceptualization between sustainability and Islamic macromarketing can prove relevant to scholars delving into the new realm of Islamic macromarketing, as well as to both Muslim and non-Muslim communities in their quest for sustainable development...
