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Keywords: Islamic marketing ethics
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Journal Articles
An empirical investigation of Islamic marketing ethics and convergence marketing as key factors in the improvement of Islamic banks performance
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1438–1462.
Published: 08 April 2022
...Edi Suandi; Herri Herri; Yulihasri Yulihasri; Syafrizal Syafrizal Purpose This paper aims to investigate the influence of Islamic marketing ethics and convergence marketing on competitive advantage and bank performance. Design/methodology/approach This study is based on a survey of 204...
Journal Articles
The role of Islamic marketing ethics towards customer satisfaction
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (4): 1001–1018.
Published: 06 August 2019
...Aamir Abbas; Qasim Ali Nisar; Mahmood A. Husain Mahmood; Abderrahim Chenini; Ahsan Zubair Purpose Islamic marketing ethics focus on the principles of equity, justice and value maximization for the welfare of society. These ethics play a vital role in elevating the standards of customer behavior...
