Keywords: Islamic marketing research
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Journal Articles
Journal of Islamic Marketing (2018) 9 (3): 673–682.
Published: 24 September 2018
...Noha M. El-Bassiouny; Nada Zahran Purpose The purpose of this paper is to draw Islamic marketing researchers’ attention to the potentials that historical nostalgia has for Islamic marketing research. Design/methodology/approach The paper is conceptual in its approach, drawing on extensive...

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