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Keywords: Knowledge source
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (1): 95–112.
Published: 31 January 2020
...Munazza Saeed; Fadila Grine; Imran Shafique Purpose This study aims to examine the hijab purchase intention of Muslim women by applying the theory of reasoned action: religious commitment, satisfaction (attitude), dressing style and knowledge source (subjective norms). Design/methodology...
