... 2025 27 06 2025 01 01 2026 08 03 2026 18 05 2026 29 05 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Malaysia FinTech Acceptance Technology AI in Islamic banks AMOS CB-SEM Financial institutions...

...Mohd Fauzi Abu-Hussin; Muhammad Bilal Zafar; Nur Izzati Mohamad Norzilan; Aminudin Hehsan; Juhazren Junaidi Purpose This paper aims to investigate Malaysia’s halal certification system as a state-led regulatory regime, examining how it functions as both a religious mechanism and an instrument...

... principles into the understanding and application of SC, which is crucial for the growth and sustainability of businesses. Design/methodology/approach This study used qualitative research methodology, using three focus group discussions conducted in three different zones of Malaysia: Central, East...

...Ahmad Rafiki; Irwan Mohd Subri; Mas Nooraini Mohiddin; Sutan Emir Hidayat; Mohd Mahyeddin Mohd Salleh Purpose This paper aims to elaborate and discuss halal management practices through a research database named Scopus in three Muslim emerging countries: Indonesia, Malaysia and Brunei Darussalam...

...Siti Nurunnajwa Shamsudin; Elistina Abu Bakar; Syuhaily Osman; Nuradli Ridzwan Shah Mohd Dali Purpose This study aims to explore the factors influencing Muslim behavior toward halal nutraceutical products in Malaysia. Design/methodology/approach This study used a quantitative survey approach...

...Ahmad Akram Mahmad Robbi; Muhammad Shahrul Ifwat Ishak; Fathullah Asni Purpose Islamic financial institutions (IFIs) in Malaysia continue to promote Shari‘ah-compliant business and transactions. As a result, the governors have a lot to think about before issuing any fatwa or ordinance, which...

...Suddin Lada; Brahim Chekima; Rudy Ansar; Ming Fook Lim; Mohamed Bouteraa; Azaze-Azizi Abdul Adis; Mohd Rahimie Abd Karim; Kelvin Yong Purpose This study aims to explore the strengths, weaknesses, opportunities and threats (SWOT) of the Muslim-friendly homestay business in Malaysia to help identify...

... behaviour in Penang, Malaysia. Design/methodology/approach By using the Islamic theory of consumer behaviour (ITCB), this study examines the determinants of the SGI behaviour. The questionnaire survey was distributed and the data gathered was analysed using partial least square structural equation...

... and their intention to adopt Islamic banking. H1. There is a positive relationship between non-Muslim attitude and their intention to adopt Islamic banking. Although the Central Bank of Malaysia has introduced several principles and approaches to ensure that Islamic banking product is more...

... such as religiosity, attitude and trust (initial trust model) in the Malaysian context. Design/methodology/approach The structural equation modelling is used to analyse the data collected from 470 asnaf in Selangor, Malaysia, using the survey methodology. Findings This study highlights factors that could...

... is not yet understood fully. To help in bridging this gap, this study aims to assess the determinants of choice behaviour of Islamic investment products in Malaysia. Design/methodology/approach Using the Theory of Consumption Value (TCV) as a baseline theory, data are obtained from 460 bank customers who...

...Munazza Saeed; Zarina Waheed; Aysha Karamat Baig; Ilhaamie Abdul Ghani Azmi Purpose The purpose of this qualitative comparative study was to explore the brand-switching behavior of Muslim consumers in selected cities from Pakistan and Malaysia. Design/methodology/approach Data were collected...

... survey was conducted to gather responses from logistics service providers (LSPs), including strategic logistics units (manufacturing/brand owners) in Malaysia, which offer Halal logistics services. Findings Halal traceability technology system and Halal traceability training are two critical domains...

... behaviour (DTPB) in the context of Malaysia and Pakistan. Design/methodology/approach Literature on Islamic mortgage and DTPB is reviewed in a bid to identify the determinants that may contribute to customers’ desire to participate in Islamic home financing. Findings The review indicates...

... from animal sources of collagen to human users. This study aims to propose an alternative source of collagen using recombinant collagen-like protein (halal-based) and to analyze factors contribute to the probability of using this alternative source of collagen among consumers in Malaysia...

...Hassanudin Mohd Thas Thaker; Mohamed Asmy Mohd Thas Thaker; Ahmad Khaliq; Anwar Allah Pitchay; Hafezali Iqbal Hussain Purpose This study aims to investigate the behavioural intention and adoption of internet banking (IB) among clients of local and foreign Islamic banks in Malaysia. Design...

...Yong Hion Lim; Suddin Lada; Rahat Ullah; Azaze-Azizi Abdul Adis Purpose This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect. Design/methodology/approach A structured close-ended questionnaire...

... love Malaysia Purchase intention Word of mouth Branding of food products is an attractive area in marketing. Food marketers, especially fast-food marketers, spend a significant amount of money on branding (Guttman, 2017). Understanding the consumer–brand relationship in this context...

... 05 2020 02 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Halal food TPB SmartPLS non-Muslim consumers Malaysia Food credence attributes Food preferences among Malaysian consumers have shifted toward a healthier diet...

... important criteria for Malay customers. As for Chinese and Indian customers, they chose services and convenience factor. Originality/value This study is conducted to gain new insights on the perception of multi-ethnic banking customers in Malaysia towards Islamic banks and how cultural differences might...