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Keywords: Market strategy
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Journal Articles
Hesi Eka Puteri, Mohammad Enamul Hoque, Heru Aulia Azman, Perengki Susanto, Abdullah Al Mamun, Taslima Jannat
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (4): 1281–1309.
Published: 10 September 2025
... and conducted internally by banks solely by relying on customer surveys. Although IPA is often overlooked, using this tool in conjunction with SWOT can enhance its effectiveness in developing behavior-focused marketing strategies. The empirical findings reveal that Islamic banks require a growth-oriented...
