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Keywords: Moderation and mediation
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Journal Articles
Abdul Hafaz Ngah, Tuan Mastiniwati Tuan Mansor, Cécile Gabarre, Samar Rahi, Shahbaz Khan, Rohana Ahmad
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (11): 2798–2820.
Published: 13 December 2022
... Moderation Mediation Celebrity endorsement Brand image Attitude Continuance of use Brand image and attitude Continuance of use Moderation and mediation Non-halal certified cosmetics The overall contribution of this study is to expand the theoretical underpinnings of Muslim university students...
