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Keywords: Multi-group analysis
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Journal Articles
Halal-friendly airline services: rituals, attitudes and multi-group differences by religion and gender in Thailand
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–34.
Published: 23 March 2026
..., in-flight customer services, in-flight services, as well as rituals, attitudes and the intention to fly. Partial least squares structural equation modelling was used to test hypothesised relationships. Measurement invariance of composite models ( MICOM ) and multi-group analysis ( MGA ) were conducted...
Journal Articles
Exploring consumer purchase aversion amid Israel-Palestine war: a comparative study of consumers in India and GCC countries
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (5): 1493–1521.
Published: 03 December 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Consumer animosity Boycott participation Boycott motivation Product judgement Purchase aversion Susceptibility to normative influence Switching barriers Multi-group analysis War and regional conflicts...
Journal Articles
Saddling effect of underlying contracts on sales performance: a multi-group analysis in the takaful industry
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1621–1642.
Published: 25 April 2022
... and bootstrapping technique using partial least square structural equation modeling and multi-group analysis. Findings Empirical results indicate that the saddling effect of the underlying contracts is evident among salesforce and the magnitude of the impact was found to be heterogeneous between the groups...
Journal Articles
Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1229–1259.
Published: 10 March 2022
... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Purchase behaviour Halal-labelled food Spirituality Emotional value Image Trust Multi-group analysis The growth of the Muslim population and the concern of the global community for Halal products...
Journal Articles
Halal vaccination purchase intention: A comparative study between Muslim consumers in Malaysia and Pakistan
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 670–689.
Published: 31 March 2020
... approach. The measurement model was analyzed, and invariance of the measurement model was established. Afterward, the hypotheses were tested, and multi-group analysis was performed through Henseler’s multi-group analysis (MGA) and Permutation test. Findings The results indicate a lack of significant...
