..., in-flight customer services, in-flight services, as well as rituals, attitudes and the intention to fly. Partial least squares structural equation modelling was used to test hypothesised relationships. Measurement invariance of composite models ( MICOM ) and multi-group analysis ( MGA ) were conducted...

... Susceptibility to normative influence Switching barriers Multi-group analysis War and regional conflicts, driven by different factors, have been serving as catalysts for various transformations for a long time. Their enduring effects transcend both space and time, extending far beyond the actual...

... and bootstrapping technique using partial least square structural equation modeling and multi-group analysis. Findings Empirical results indicate that the saddling effect of the underlying contracts is evident among salesforce and the magnitude of the impact was found to be heterogeneous between the groups...

...-labelled food Spirituality Emotional value Image Trust Multi-group analysis Around 87.2% of Indonesians are Muslims, driving more demand for Halal food products than other nations in continental Europe, such as France. The Muslim community makes up 8.8% of the total population. France is a Muslim...

... approach. The measurement model was analyzed, and invariance of the measurement model was established. Afterward, the hypotheses were tested, and multi-group analysis was performed through Henseler’s multi-group analysis (MGA) and Permutation test. Findings The results indicate a lack of significant...