... The partial least squares structural equation modeling approach was used to analyze data from 245 Muslim respondents from 22 countries with Muslim majority and minority populations, as well as demographic information. Findings The study found that religious commitment, halal knowledge, Muslim authority...

...Siti Nurunnajwa Shamsudin; Elistina Abu Bakar; Syuhaily Osman; Nuradli Ridzwan Shah Mohd Dali Purpose This study aims to explore the factors influencing Muslim behavior toward halal nutraceutical products in Malaysia. Design/methodology/approach This study used a quantitative survey approach...

... Islamic marketing Halal logistics Blockchain Customer behaviour SRuBA Muslim Muslim consumers represent a significant market segment with distinct needs, particularly for halal goods and services. Prior research indicates that Islamic values influence a company’s ability to provide halal...

...Ratna Dewi; Hastuti Mulang; Junaidi Junaidi Purpose This study aims to examine the role of religion on Indonesia’ Muslim consumers’ emotional bonding and loyalty. Design/methodology/approach The sample consists of 505 and structural equation modelling was used to confirm research hypotheses...

...Syadiyah Abdul Shukor; Uraiporn Kattiyapornpong Purpose This study aims to provide an insight into research related to Muslim travellers in the past 42 years. Design/methodology/approach Using 342 articles collected from the Scopus database from 1981 to 2023, this study adopted...

...Ajeng Puspa Marlinda; Faris Al-Fadhat; Bambang Cipto; Hasse Jubba Purpose This study aims to investigate the opinion of a group of informants in Seoul – South Korea’s foremost destination – on the possibility of developing a halal tourism policy that is closer to the wishes of Muslim customers...

...Mohammad Iranmanesh; Madugoda Gunaratnege Senali; Morteza Ghobakhloo; Davoud Nikbin; Ghazanfar Ali Abbasi Purpose The halal food market is a large and fast-growing market. To maintain and boost the growth of the halal food industry, scholars have attempted to understand the behaviour of Muslims...

..., brand trust and brand loyalty in a holistic framework to confirm whether these branding constructs also work for the halal brand in the same way to gauge Chinese Muslims consumers’ purchasing intentions. Design/methodology/approach This research used cross-sectional data from 481 Chinese Muslim...

...Ali Hassani; Sedigheh Moghavvemi Purpose Many studies have examined the influence of travel motivation on destination preferences; however, little is known about Muslim tourists’ leisure travel behaviour. This study aims to examine the influence of travel motivation on destination preferences...

... community, especially Muslims. A study by Baker (2005) shows that an average person in the USA is exposed to over 3,000 advertisements each day and many of the advertisements portray women as sex objects. Though in advertising, people do not consider the term sexual nudity in women literally...

...Kasim Randeree Purpose The purpose of this paper is to analyse three drivers of the Islamic economy: global Muslim demography; operational sectors and demand; and faith-based consumerism. Design/methodology/approach This paper follows a constructivist approach to the Islamic economy...

...Yukichika Kawata; Sheila Nu Nu Htay; Ahmed Syed Salman Purpose This study aims to examine whether citizens of non-Muslim countries accept products with a “halal” logo. In the era of globalization, one of the most crucial issues for Muslim travelers is reliable halal foods when visiting non-Muslim...

...Muhammad Khalilur Rahman; Suhaiza Zailani; Ghazali Musa Purpose Emerging interest in medical tourism products offers a lucrative market and opens doors for Malaysia in positioning itself as a Muslim-preferred halal medical care center point. In spite of the tremendous capability of this industry...