... religion in the world (Pew Research, 2022), the necessity of examining Muslim consumers in the context of CCT is obvious. As stated above, the culture concept has been used in different fields over time, has evolved into different meanings, and the scope of the concept has expanded. CCT is the theory...

... of conceptual clarity on the relationship between green product purchasing and Muslim consumers. Findings The review revealed that studies on Muslim green purchase behavior were mostly carried out in Asian countries, with the theory of planned behavior as a highly featured approach. The in-depth analysis...

...Bahareh Osanlou; Emad Rezaei Purpose This study aims to examine the effect of Muslim consumers’ religiosity on their brand verdict regarding clothing brands, through the mediating role of decision-making style, brand status and brand attitude. Design/methodology/approach Structural equation...

... in increasing the possibility that Muslim consumers would acquire Ar-Rahnu Islamic financing contract. Ar-Rahnu Islamic financing contract Informal credit market Purchase intention Muslim consumer Structural equation modelling H2. Perceived value has a positive relationship on Ar-Rahnu...

... collected through an online survey with a non-probability sampling technique (convenience sampling). The study retained a total of 264 valid responses. The respondents mainly consisted of Muslim consumers from the 18–24 age group (62.5%), followed by the 25–31 age group (29.2%). Data were analyzed using...

...Ahmed Kamassi Purpose The purpose of this study is to gain knowledge about Muslim consumer’s perceptions toward advertising practices. Design/methodology/approach The approach taken was qualitative methodology, using phenomenological method. The qualitative data through semi-structured...

.... Design/methodology/approach The authors have developed a conceptual model to propose the antecedents of the Islamic branding construct based on the theory of self-congruity. The antecedents are adapted from existing literature and customized according to the Muslim consumer market. Three hypotheses...

...Zuraidah Zainol; Rusliza Yahaya; Juliana Osman; Nor Asiah Omar Purpose This study aims to determine the effect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers. Design/methodology/approach This study adopts...

...Abdullah- Al-Mamun; Ahasanul Haque; Muhammad Tahir Jan Purpose The purpose of this study is to explore the variables that affect Muslim consumers’ perception towards tax rebate over zakat on income in Malaysia. Design/methodology/approach A close-ended structured questionnaire was developed...

... cent of hotels and food premises inspected by the Malaysian halal authority admitted to deliberately using alcoholic drinks in the dishes served to their Muslim consumers (Utusan Malaysia, 2010). Notably, while the presence of ethanol in food is allowed with certain binding conditions, alcoholic drinks...

... and rural areas and generating suggestions for marketing practitioners by analyzing the consumption tendencies constitute the originality of this study. © Emerald Group Publishing Limited 2013 Muslim consumer Meaning Ritual Consumption pattern Holy Feast New Year Consumer behaviour Turkey...