...Samiha Siddiqui; Sujood; Sehar Nafees; Sheeba Hamid Purpose India's Muslim women (MW) face significant underrepresentation within the government and commercial sectors, rendering them virtually invisible in the job market. This underrepresentation is compounded by the double stigma of being both...

... Eastern contexts. It specifically addresses the impact of being treated as an extended self on Arab-Muslim women’s identity constructions. Design/methodology/approach This study uses a qualitative research approach consisting of 23 in-depth semi-structured interviews. Nonprobability, purposive...

...Siti Hasnah Hassan; Husna Ara Purpose The desire to find a new look of expressing the Muslim identity in society has led to a renewal of Muslim women’s interest in fashion. This allows fashion players to make trendy clothing and expand their business to meet the rising needs of Muslim women. Thus...

...Munazza Saeed; Fadila Grine; Imran Shafique Purpose This study aims to examine the hijab purchase intention of Muslim women by applying the theory of reasoned action: religious commitment, satisfaction (attitude), dressing style and knowledge source (subjective norms). Design/methodology...

...Wafaa H. Shafee Purpose This study aims to identify the challenges of Muslim women in terms of their dress code in Western society by including their clothing needs in the strategies of the fashion industry and marketing. The study focuses on wardrobe choices that have helped overcome...

...Catherine Bachleda; Nicolas Hamelin; Oumaima Benachour Purpose – The purpose of this paper is to explore whether religiosity impacts the clothing style Moroccan Muslim women choose to wear in the public setting. Design/methodology/approach – The framework chosen for this study...