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Keywords: Muslim-friendly Tourism
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (4): 1604–1633.
Published: 16 September 2025
... word-of-mouth Halal tourism Travel intention Muslim-friendly tourism Taiwan, a country with a relatively low profile in the Islamic world, is emerging as a promising market for integration into the halal tourism sector. In the 2024 Global Muslim Travel Index (GMTI) by Mastercard-Crescent...
Journal Articles
Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Ririn Tri Ratnasari, Ramzi Sallem, Saleh Al Sinawi
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3464–3483.
Published: 30 April 2024
... Licensed re-use rights only Halal tourism ChatGPT Muslim-friendly Tourism Halal travel The structure of this paper can be outlined as follows: It commences with an overview of ChatGPT in the hospitality and tourism industry. This is followed by exploring the utilization of ChatGPT...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 882–899.
Published: 21 April 2020
... engagement and customer satisfaction on the link between religiosity and word of mouth (WOM); and the moderating impact of religiosity on the relationship between Muslim-friendly tourism, customer engagement and customer satisfaction. Design/methodology/approach The population of this study was all...
