...Kurnia Sari Kasmiarno; Muhammad Anis; Rezki Orientani; Eka Pariyanti Purpose The purpose of this study is to investigate the factors influencing visit intention ( VIN ) toward halal tourism destinations through a comparative analysis of Muslim and non-Muslim respondents. This paper also explores...

... norms and practices that differ from their own. Given these anticipated challenges, this study aims to assess whether Islamic destination attributes hinder the travel satisfaction of international non-Muslim tourists by examining the influence of both Islamic and generic destination attributes...

...Sasiwemon Sukhabot; Zulfiqar Ali Jumani Purpose This study aims to discuss the influence of Islamic brand attitude, Islamic brand knowledge and Islamic brand health advantages over the consumption behaviour towards Islamic brands among non-Muslims and tests the subjective norm (Muslim friends...

... and non-Muslims towards halal food. To advance understating of previous studies on behaviour towards halal food and shedding light on future studies, this study aims to systematically review the literature. Design/methodology/approach A sample of 985 peer-reviewed papers was extracted from Scopus...

...Ahasanul Haque; Abdullah Sarwar; Farzana Yasmin; Arun Kumar Tarofder; Mirza Ahsanul Hossain Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured...