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1-4 of 4
Keywords: Non-Muslim
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Journal Articles
Do Islamic attributes enhance or hinder non-Muslim tourist satisfaction? Insights from Saudi Arabia’s emerging leisure tourism market
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (6): 2201–2225.
Published: 09 October 2025
... norms and practices that differ from their own. Given these anticipated challenges, this study aims to assess whether Islamic destination attributes hinder the travel satisfaction of international non-Muslim tourists by examining the influence of both Islamic and generic destination attributes...
Journal Articles
Islamic brands attitudes and its consumption behaviour among non-Muslim residents of Thailand
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (1): 196–214.
Published: 02 September 2021
...Sasiwemon Sukhabot; Zulfiqar Ali Jumani Purpose This study aims to discuss the influence of Islamic brand attitude, Islamic brand knowledge and Islamic brand health advantages over the consumption behaviour towards Islamic brands among non-Muslims and tests the subjective norm (Muslim friends...
Journal Articles
Customer behaviour towards halal food: a systematic review and agenda for future research
Available to PurchaseMohammad Iranmanesh, Madugoda Gunaratnege Senali, Morteza Ghobakhloo, Davoud Nikbin, Ghazanfar Ali Abbasi
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (9): 1901–1917.
Published: 16 June 2021
... and non-Muslims towards halal food. To advance understating of previous studies on behaviour towards halal food and shedding light on future studies, this study aims to systematically review the literature. Design/methodology/approach A sample of 985 peer-reviewed papers was extracted from Scopus...
Journal Articles
Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2015) 6 (1): 133–147.
Published: 09 March 2015
...Ahasanul Haque; Abdullah Sarwar; Farzana Yasmin; Arun Kumar Tarofder; Mirza Ahsanul Hossain Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured...
