Keywords: Organizational digital literacy
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Journal Articles

An empirical investigation of Islamic marketing ethics and convergence marketing as key factors in the improvement of Islamic banks performance

Edi Suandi, Herri Herri, Yulihasri Yulihasri, Syafrizal Syafrizal
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1438–1462.
https://doi.org/10.1108/JIMA-07-2021-0225
Published: 08 April 2022
... a positive association with a competitive advantage. However, Islamic marketing ethics and convergence marketing did not influence bank performance directly. Competitive advantage positively mediated the relationship. Furthermore, organizational digital literacy did not moderate the relationship between...
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