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Keywords: PLS-SEM
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (9): 3097–3132.
Published: 23 March 2026
... by gender and religion, using Partial Least Squares Structural Equation Modelling (PLS-SEM) and Multi-Group Analysis (MGA). By addressing these objectives, the study contributes to Islamic marketing and service Theory by advancing a belief-integrated TPB framework and generating actionable insights...
Journal Articles
Sabraz Nawaz Samsudeen, Fathima Sanjeetha Mohamed Buhary, Mohamed Ismail Mohamed Riyath, Ahamed Hilmy Hayathu Mohamed, Haleem Athambawa
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (6): 2171–2200.
Published: 09 October 2025
... Islamic banking products in Sri Lanka. The data were analysed in two stages: Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4 and fuzzy-set qualitative comparative analysis (fsQCA). Findings The PLS-SEM results indicate that performance expectancy, effort expectancy...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3596–3620.
Published: 25 June 2024
... Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Involvement-commitment theory Food delivery apps Religiosity Resistance to negative information Word-of-mouth marketing PLS-SEM One of the unintended consequences of the coronavirus-induced health...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (2): 649–660.
Published: 06 June 2024
... structural equation modeling (PLS-SEM) a modern and advanced statistical technique – to test the proposed model. PLS-SEM, an evolving approach within SEM, has gained popularity across various research domains. Unlike traditional SEM, which relies on covariance-based methods, PLS-SEM emphasizes predictive...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1260–1275.
Published: 08 March 2022
... of gender on this association is explored. Design/methodology/approach The partial least squares-structural equation modelling (PLS-SEM) technique is used to analyse the results of a self-administered questionnaire completed by 200 internal Halal executive officers of multinational corporations...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2582–2610.
Published: 03 July 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Indonesia Halal food PLS-SEM TPB Multiple group analysis Millennial consumers SmartPLS The halal industry globally is experiencing a rapid development. As reported by the State of the Global Islamic Economy...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (5): 1016–1032.
Published: 14 December 2020
... at: azahsuki@yahoo.com 21 07 2019 24 06 2020 06 11 2020 06 11 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Technology acceptance model Value-added tax Awareness Attitude PLS-SEM Another study revealed...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1577–1602.
Published: 20 June 2020
... quality standards (Rezai et al., 2012). Halal certification Halal drivers Halal food standard Performance PLS-SEM Small and Medium Enterprises (SMEs) © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only 26 11 2019 11 03 2020...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (4): 933–959.
Published: 05 August 2019
... (2014) . Strategic and sustainability: The philosophy, systems and contract of Islamic bank are different from non-Islamic banks. They also possess the strategy needed to survive in the long term (Firdaus, 2014). Image PLS-SEM Trust Loyalty Customer satisfaction Islamic bank...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1245–1275.
Published: 25 July 2019
... Islamic banking Satisfaction Innovation diffusion theory Acceptance Islamic credit card PLS-SEM The past decade experienced an unprecedented spreading out in Islamic finance with a notable expansion of Islamic banks operations (Godlewski et al., 2013 ; Hoque et al., 2018...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (1): 336–356.
Published: 04 February 2019
.... The measurement of the constructs and their interrelationships were examined based on partial least squares structural equation modelling (PLS-SEM). Findings The findings partially validated the proposed framework with statistically significant relationships among all constructs. Furthermore, it exposed...
