... to develop a model based on Ajzen’s (1985) theory of planned behaviour (TPB). It incorporates the three mediating factors of religious brand attitude, subjective norms and perceived behavioural control. Design/methodology/approach A total of 499 (232 Malay and 267 Thai Muslim) respondents were surveyed...

... Subjective norm Behavioural intention Perceived behavioural control Halal image Halal principle knowledge Muslim consumers’ projection toward becoming a major driving force in the world economic growth seems to be promising in the near future. Identified as the fourth billion market segment...

...Norazah Mohd Suki; Abang Sulaiman Abang Salleh Purpose – The purpose of this study is to examine the influence of Halal image, attitude, subjective norm and perceived behavioural control on consumer behavioural intention to patronize Halal stores in Malaysia. Design...

... and perceived behavioural control but also influence by moderating factors like demographic variables, consumer knowledge, situational factors and consumer level of religiosity. Inhibiting factors related to insurance and takaful purchase is also highlighted. Originality/value – Such an extensive review...