Keywords: Perceived risk
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Journal Articles
Journal of Islamic Marketing 1–20.
Published: 03 July 2026
... to explore the perception and reaction of university students in Iraq to such misleading advertising and the role of digital literacy, trust, perceived risk and cultural values. Design/methodology/approach The study used 273 students at Mustansiriyah University and analyzed the data through partial least...
Journal Articles
Journal of Islamic Marketing (2025) 16 (12): 3559–3590.
Published: 17 June 2025
... Generation Z respondents and analysed using partial least square-structural equation modelling. Findings Perceived risks of privacy, psychology, security and time were not regarded as determinants of the attitude (ATT) and INT to pay zakat via fintech by muzakkis. In other words, eligible muzakkis...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2024) 15 (7): 1902–1921.
Published: 15 March 2024
...-behavior-context model; and study the impact of trust and perceived risk on Muslim behavior in buying HCF, and their role in moderating the relationship between halal awareness and religious commitment with Muslim behavior in buying HCF. Design/methodology/approach The research population target...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2021) 12 (6): 1081–1096.
Published: 08 May 2020
...Mahmut Selami Akın; Abdullah Okumuş Purpose The study aims to examine the consumers’ attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk and behavioral tendency on attitudes toward halal food products are investigated...
Journal Articles
Journal of Islamic Marketing (2012) 3 (2): 175–189.
Published: 22 June 2012
...Mohammad Reza Jalilvand; Neda Samiei Purpose – The purpose of this paper is to identify tourists' concerns about perceived risks while travelling to the Islamic Republic of Iran, investigate whether such risks are in any way mitigated by a traveler's prior experience with the Islamic destination...

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