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Keywords: Perceived risk
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–20.
Published: 03 July 2026
... to explore the perception and reaction of university students in Iraq to such misleading advertising and the role of digital literacy, trust, perceived risk and cultural values. Design/methodology/approach The study used 273 students at Mustansiriyah University and analyzed the data through partial least...
Journal Articles
Muhammad Ubaidillah Al Mustofa, Syifa Philai Shophia, Zainul Muhibbin, Dewie Saktia Ardiantono, Imron Mawardi, Tika Widiastuti, Arfan Fahmi, Windiani Windiani
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (12): 3559–3590.
Published: 17 June 2025
... Generation Z respondents and analysed using partial least square-structural equation modelling. Findings Perceived risks of privacy, psychology, security and time were not regarded as determinants of the attitude (ATT) and INT to pay zakat via fintech by muzakkis. In other words, eligible muzakkis...
Journal Articles
Yan Putra Timur, Ahmad Ajib Ridlwan, Syazwani Abd Rahim, Khusnul Fikriyah, Fitriah Dwi Susilowati, Clarashinta Canggih, Fira Nurafini, Maryam Bte Badrul Munir
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (8): 2403–2432.
Published: 19 February 2025
... the constructs offered by the extended pro-environmental planned behavior (PEPB) theory and adding several other constructs such as perceived benefit (PB), perceived risk (PR) and religious value (RV). Design/methodology/approach Non-probability sampling was used to collect data from 460 Muslims living...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (7): 1902–1921.
Published: 15 March 2024
...-behavior-context model; and study the impact of trust and perceived risk on Muslim behavior in buying HCF, and their role in moderating the relationship between halal awareness and religious commitment with Muslim behavior in buying HCF. Design/methodology/approach The research population target...
Journal Articles
Abror Abror, Dina Patrisia, Yunita Engriani, Maznah Wan Omar, Yunia Wardi, Nazirul Mubin Bin Mohd Noor, Sarah Sabir Sabir Ahmad, Mukhamad Najib
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2742–2758.
Published: 08 July 2021
...Abror Abror; Dina Patrisia; Yunita Engriani; Maznah Wan Omar; Yunia Wardi; Nazirul Mubin Bin Mohd Noor; Sarah Sabir Sabir Ahmad; Mukhamad Najib Purpose This study aims to examine the relationship between perceived risk and tourists’ trust. It also investigates the role of perceived value...
Journal Articles
Sri Rahayu Hijrah Hati, Niken Iwani Surya Putri, Sri Daryanti, Sigit Sulistiyo Wibowo, Anya Safira, Hapsari Setyowardhani
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (8): 1703–1727.
Published: 10 May 2021
... in influencing customers’ perceived value. Originality/value This study examined the impact of brand familiarity and profit-sharing rate on Muslim consumers’ brand trust, perceived risk, perceived value and intention to save in an Islamic bank. The paper provides a shred of empirical evidence...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (7): 1363–1384.
Published: 25 May 2020
...Sri Rahayu Hijrah Hati; Sigit Sulistiyo Wibowo; Anya Safira Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (6): 1097–1123.
Published: 14 May 2020
...Dipa Mulia; Hardius Usman; Novia Budi Parwanto Purpose The purposes of this study are to develop an extended technology acceptance model (TAM) model by adding customer intimacy, perceived risk, trust and Sharia compliance as external variables, in which TAM is used as the evaluation...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (6): 1081–1096.
Published: 08 May 2020
...Mahmut Selami Akın; Abdullah Okumuş Purpose The study aims to examine the consumers’ attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk and behavioral tendency on attitudes toward halal food products are investigated...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2012) 3 (2): 175–189.
Published: 22 June 2012
...Mohammad Reza Jalilvand; Neda Samiei Purpose – The purpose of this paper is to identify tourists' concerns about perceived risks while travelling to the Islamic Republic of Iran, investigate whether such risks are in any way mitigated by a traveler's prior experience with the Islamic destination...
