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Keywords: Purchase behavior
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (1): 211–235.
Published: 19 July 2024
...Irna Puji Lestari; Galuh Tri Pambekti; Arna Asna Annisa Purpose This paper aims to provide a comprehensive and systematic overview of relevant factors that affect green purchase behavior of Muslims. Design/methodology/approach A systematic literature review was conducted to fill in the lack...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 279–292.
Published: 13 June 2023
...Sajad Farokhi; Farshid Namamian; Ali Asghari Sarem; Tohfe Ghobadi Lamuki Purpose This study aims to explain the model of impulsive purchase behavior in the Islamic Republic of Iran’s tourism industry. Design/methodology/approach This study uses the inductive–deductive approach for data...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (2): 481–507.
Published: 09 November 2020
.... Findings The findings from the qualitative-focused interviews revealed that the product attributes of packaging with attractive colors, design, size, overall quality material, taste and labeling with maximum product information influenced their purchase behavior. The vast majority reported that food...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (5): 1055–1071.
Published: 05 August 2019
...Suraiya Ishak; Ahmad Raflis Che Omar; Kartini Khalid; Intan Safiena Ab. Ghafar; Mohd Yusof Hussain Purpose The purpose of this study is to describe cosmetics purchase behavior of young, educated Muslim females in Malaysia and to explore its relationship with certain potential antecedents...
