...Andriyansah Andriyansah; Fatia Fatimah Purpose This study aims to examine how green ergo-iconic value ( GEV ), a novel construct integrating ecological aesthetics ( EA ) and digital halal integrity, influences Muslim consumer purchase intention ( PI ) in Indonesia’s halal market. The research...

...Jusuf Zeqiri; Kimberly Gleason; Vjollca Visoka Hasani; Omar Belkhouja Purpose This study aims to investigate how Halal labeling shapes purchase intention for Halal-labeled frozen foods in North Macedonia, a religiously heterogeneous and desecularizing emerging market. This study examines whether...

.... It further explores the moderating role of health consciousness and the direct impact of attitudes toward digital advertising on purchase intention for dairy products. Design/methodology/approach The research integrates the 4Cs Marketing Communication Model with the Stimulus–Organism–Response ( SOR...

..., subjective norm, PBC, brand image and e-service quality. Social media and digital platforms are also found to play a critical role in shaping consumer purchase intentions. These insights underscore the importance of aligning marketing strategies with religious values and using digital tools to effectively...

...Muhammad Ahmed; Chengli Shu; Hammad Bin Azam Hashmi; Dan Luo; Syed Waqar Haider Purpose This study aims to explore the impact of the economic and entertainment value of social media celebrities’ messages on purchase intention, mediated by customer engagement and moderated by a recent social media...

...Mohamed Soliman; Mahmood Hayeemad; Ruslee Nuh; Chutikan Phetkaew Purpose The purpose of this study is to examine the factors that affect Millennial female Muslim customers’ Halal cosmetics purchase intention. The global Muslim population is increasing, and rising spending power is driving demand...

... a potential market for second-hand laptops. With this in mind, this study aims to explore the effects of lenient return policy (LRP) and religiosity on consumer confidence in retailer (CCR), consumer well-being and purchase intention. Design/methodology/approach This paper conducted a between-subjects...

... and purchase intention. Meanwhile, PBC acts as a partial mediator between habit and halal involvement with the intention to purchase foreign brands of halal food. Research limitations/implications This study highlights Generation Z’s consumption patterns of halal food in Indonesia, in addition...

...Indri Supriani; Sri Yayu Ninglasari; Sri Iswati Purpose This study aims to identify factors affecting attitudes towards social media influencers (SMI) on halal cosmetics products. It subsequently examines how the latter stimulates consumers’ attitudes towards purchase intentions of halal cosmetics...

.... Purchase intention is conceptualized as the possibility that a buyer or customer will decide to buy particular things in the future (Crosno et al., 2009). According to Omar et al. (2012) purchase intention directly results from consumers’ feelings when there is a need for a certain...

... model (ELM) and technology acceptance model (TAM) to explain how ORs influence users’ perception and purchase intention of paid mobile apps. Design/methodology/approach An online survey of 384 Iranian paid mobile app users was conducted to compare the role of overall product ranking, argument...

... Licensed re-use rights only Halal marketing Halal cosmetics Halal awareness Halal attitude Purchase intention Halal cosmetics have become increasingly popular in the past few years, due to the growing awareness of religious and ethical considerations among consumers (Aoun and Tournois...

... studied the impact of perceived value, perceived quality, perceived financial advantages, religious commitment and product knowledge on the purchase intention Ar-Rahnu Islamic financing contract using a quantitative research approach. A Google Form-based online survey was created and distributed through...

... Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Organic food products Consumer buying behaviour Attitude Perception Purchase intention Comparative study Agricultural food products that have not been grown using chemical fertilizers, pesticides...

...Dina Hanifasari; Ilyas Masudin; Fien Zulfikarijah; Aniek Rumijati; Dian Palupi Restuputri Purpose This paper aims to investigate the impact of halal awareness on the relationship between halal supply chain knowledge and purchase intention for halal meat products in the millennial generation...

...Rana M. Zaki; Reham I. Elseidi Purpose The aim of this research is to explore how religiosity (RG) could influence the Islamic apparel brand personality (IABP) dimensions, and to determine the degree to which IABP, attitude (ATT), subjective norms (SN) and purchase intention (PI) are influenced...

...Mohammad Iqbal Irfany; Yusniar Khairunnisa; Marco Tieman Purpose This study aims to identify the characteristics of Muslim Generation Z and analyze the factors that influence its purchase intention of environmentally friendly halal cosmetic products. Design/methodology/approach This research...

...Jaspreet Kaur; Neha Bhardwaj; Reynal Fernandes; Vidya Vidya; Nafees Akhter Farooqui Purpose Religion plays a crucial role as a sociocultural factor to assess consumer behavior. Stemming from the above, this study aims to analyze the impact of religion and ethnic concern on the purchase intention...

...Ezlika Ghazali; Dilip Mutum; Muhammad Waqas; Azni Zarina Taha; Mozard Mohtar Purpose This study aims to present a new integrative model that maps innovation diffusion factors, technology acceptance and use factors, device attitude, adoption intention and purchase intention for a pork DNA detection...

...Ririn Tri Ratnasari; Anniza Citra Prajasari; Salina Kassim Purpose This study aims to analyze the role of religious knowledge level in influencing customers’ brand association and purchase intention of luxury cars by focusing on the Indonesian context and taking the Lexus brand as a case in point...