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Keywords: Push-Pull-Mooring (PPM) theory
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Journal Articles
Nur Raudhatul Jannah Mohd Shelahudin, Abdul Hafaz Ngah, Samar Rahi, Serge Gabarre, Safiek Mokhlis, Jassim Ahmad Al-Gasawneh
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (9): 2310–2328.
Published: 04 June 2024
...Nur Raudhatul Jannah Mohd Shelahudin; Abdul Hafaz Ngah; Samar Rahi; Serge Gabarre; Safiek Mokhlis; Jassim Ahmad Al-Gasawneh Purpose The purpose of this paper is to extend the Push-Pull-Mooring (PPM) theory to identify the factors influencing Muslim customers’ switching intention to halal-certified...
