... in the United Kingdom. Design/methodology/approach A survey of 103 non-Muslim wives in interfaith households was conducted. Partial least squares structural equation modelling (PLS-SEM) was used to assess direct and indirect relationships among religiosity, spousal decision-making, Halal purchase decision...

...@ecampus.ut.ac.id 16 08 2025 17 09 2025 24 01 2026 30 04 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Halal tourism Inclusive Halal brand personality Religiosity Non-Muslim It offers a novel, mechanism-driven...

...Subhajit Bhattacharya; Rashmi Singh Purpose This study aims to examine the increasing role of religious identity in influencing retail brand dynamics and to incorporate a hybrid review by summarising current information on the role of religiosity in consumer behaviour and brand relationships...

...Joy Eghonghon Akahome Purpose This study aims to explore how Islamic values and religiosity shape Muslim consumer engagement with social media influencers in Nigeria’s digital marketplace. It aims to provide insights into how faith-based norms influence consumers’ passive, active and co-creative...

... characteristics and the main determinants of consumer behaviour in IMF . Findings Research on consumer behaviour towards IMF has experienced substantial growth from 2015 to 2025, particularly from 2019 onwards. The most cited paper, Farrag and Hassan, investigates the impact of religiosity on Muslim...

...Mostafa Mahmoud Kamel Saadeldin Purpose The purpose of this paper is to explore the interplay between religion and consumption through exploring Muslim consumers’ religiosity and consumption trajectories within the socio-culture conditions of Egypt. Design/methodology/approach This paper...

...Azidni Rofiqo Purpose This study aims to investigate the determinants of zakāt payment compliance during the COVID-19 pandemic by investigating the effects of integrity and reputation on muzakki trust, as well as trust and religiosity on intention to pay zakāt in Indonesia through amil-zakāt...

...Arini Saputri; Rahmad Solling Hamid; Putri Dewintari Purpose This study aims to examine the relationship of social media information quality, usage frequency, digital culture, political marketing activities on social media, trust, political involvement and religiosity as a moderation. Design...

...Kumru Yalcınkaya; Leyla Leblebici Kocer; Sinem Sargin Purpose This study aims to analyze the relationships between cosmopolitanism, religiosity, ethnocentrism and consumer animosity among Turkish consumers, emphasizing the mediating impact of ethnocentrism. This study uniquely highlights...

...Zebran Khan; Ariba Khan; Mohammed Nazish; Mohd Arwab Purpose This study aims to integrate technology acceptance model ( TAM ) and theory of planned behaviour ( TPB ) by incorporating religiosity and halal product knowledge as additional constructs to predict online purchase intention of halal...

... are significant predictors of the purchase intention of Halal cosmetics. Likewise, perceived value, religiosity and product characteristics significantly affect Millennial consumers’ attitudes. Contrarily, attitude was unaffected by knowledge and social influence. Research limitations/implications This study...

...Junaidi Junaidi; Ratna Dewi; Rahmawati Rahmawati Purpose This study aims to investigate how religiosity influences Islamic bank customers on customers’ social responsibility (CnSR) directly and indirectly toward customers’ materialism and ethics. Design/methodology/approach In total, 653...

...Saira Naeem; Michael S.W. Lee; Rana Muhammad Ayyub Purpose While the existing literature has extensively studied how available religiosity scales measure the impact of religion on consumption, a conceptual gap still exists about its actual utility and recent literature has indicated the need...

... influence attitudes towards mangrove ecotourism, with knowledge being the strongest predictor. Consumption value indirectly shapes attitudes through environmental concern, whereas religiosity indirectly influences attitudes by enhancing consumption value, environmental concern and knowledge, highlighting...

... and investigates the moderating effect of religiosity on the proposed relationships. Design/methodology/approach This study is grounded in the stimulus-organism-responses (S-O-R) framework, incorporating mobile ease of use (MEOU), mobile usefulness (MU), Halal awareness (HA) and Halal knowledge (HK...

... to examine the relationship between perceived service recovery justice and brand evangelism of banks directly and indirectly through mediating customer forgiveness. As well as this study examines the moderating role of religiosity in the relationship between perceived service recovery justice and customer...

.... This study expands the TPB framework by integrating religiosity, country of origin, quality consciousness and halal certification as critical factors that shape consumers’ buying decisions in a Muslim-majority country. Design/methodology/approach This qualitative analysis comprises three metropolitan...

...Ana Toni Roby Candra Yudha; Nikmatul Atiya; Amelia Riski Faidah; Novi Febriyanti; Nur Masrufah Purpose This study aims to analyze the value of maslahah in impulse buying behavior by investigating the influence of free shipping, cashback and religiosity of Muslim e-wallet users in East...

... structural equation modeling approach using the SmartPLS 4.0. Findings The results of the study indicate that the push factors (low service, low satisfaction and low trust), pull factors (future expectation, alternative attractiveness and Sharia compliance) and religiosity have a positive and significant...

... a potential market for second-hand laptops. With this in mind, this study aims to explore the effects of lenient return policy (LRP) and religiosity on consumer confidence in retailer (CCR), consumer well-being and purchase intention. Design/methodology/approach This paper conducted a between-subjects...