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Keywords: Sequential mediator
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Journal Articles
Abdul Halim Mohd Rahimi, Aleff Omar Shah Nordin, Samar Rahi, Aamir Rashid, Fei Long, Abdul Hafaz Ngah
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (9): 2994–3020.
Published: 10 February 2026
..., restaurant image and revisit intention. The restaurant image also positively mediated the relationship between authenticity, Halalness and revisit intention while the restaurant image sequentially mediated the association between food quality, price fairness and revisit intention. Furthermore, the service...
