...Mahmoud Yasin; Carmen Zarco; Francisco Liébana-Cabanillas Purpose This study aims to investigate the impact of cyberbullying on active social media engagement within online brand communities in the Islamic banking sector. It also examines the mediating role of electronic word of mouth (eWOM...

... media, which can significantly impact the positive environment of zakat institutions. Originality/value To the author’s knowledge, this study is pioneering in conceptualizing and testing a theoretical model linking drivers of social media engagement, trust and intention to pay zakat through...