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Keywords: Stimulus-organism-response
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3173–3201.
Published: 06 May 2025
...Wan Ilinajwa Wan Mustaffa; Wan Rusni Wan Ismail Purpose This study aims to use the stimulus–organism–response (SOR) theory, with affective responses acting as a mediator, to investigate Generation Z’s online purchasing intentions concerning 0.0% alcohol beverages in Malaysia. Design/methodology...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2569–2595.
Published: 11 March 2025
... tourists’ cognitive and affective states and how these evaluations, in turn, affect their memorable religious tourism experiences (MRTEs) and continuous use intentions of AICAs. Design/methodology/approach Drawing on the stimulus-organism-response model and the Technology Readiness Index, the authors...
Journal Articles
Sri Rahayu Hijrah Hati, Rakotoarisoa Maminirina Fenitra, Adlin Masood, Hapsari Setyowardhani, Alina Abdul Rahim, Ujang Sumarwan
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2465–2488.
Published: 12 February 2025
... and purchase intentions, using the stimulus–organism–response (S-O-R) model in accordance with its traditional framework. Additionally, it seeks to analyze and compare the purchasing behaviors of male and female consumers in the context of halal cosmetics. Design/methodology/approach An online survey using...
