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Keywords: Switching intention
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Journal Articles
Journal of Islamic Marketing (2026) 17 (5): 1696–1720.
Published: 26 September 2025
... impacts the ascribed responsibility for using Islamic banking services, subsequently resulting in personal norms and switching intentions. Further, the findings revealed that anticipated pride and guilt mediate the relationship between ascribed responsibility and personal norms for using Islamic banking...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2025) 16 (10): 2881–2899.
Published: 05 March 2025
...Dwi Suhartanto; David Dean; Rivan Sutrisno; I Wayan Edi Arsawan; Gundur Leo Purpose This study aims to examine the factors influencing the switching intentions towards e-motorcycles among young Muslim female consumers. The research integrates the theory of planned behaviour (TPB), prospect theory...
Journal Articles
Journal of Islamic Marketing (2025) 16 (8): 2347–2371.
Published: 03 February 2025
...Yan Putra Timur; Ahmad Ajib Ridlwan; Sri Abidah Suryaningsih; Khusnul Fikriyah; Fitriah Dwi Susilowati; Azidni Rofiqo Purpose The study aims to investigate the push, pull and mooring effects toward switching intention to halal tourism. Design/methodology/approach This study is a quantitative...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2023) 14 (2): 342–365.
Published: 20 September 2021
...Rizaldi Yusfiarto; Sunarsih Sunarsih; Darmawan Darmawan Purpose The purpose of this study is to explore a theoretical model using the push-pull-mooring framework which adopts both direct and moderating effects, in relation to building antecedents of Muslim switching intention (SI) from using cash...
Journal Articles

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