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1-7 of 7
Keywords: Switching intention
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Journal Articles
Stimulating consumers’ switch from conventional to Islamic banking in Malaysia: where faith meets finance
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1696–1720.
Published: 26 September 2025
... impacts the ascribed responsibility for using Islamic banking services, subsequently resulting in personal norms and switching intentions. Further, the findings revealed that anticipated pride and guilt mediate the relationship between ascribed responsibility and personal norms for using Islamic banking...
Journal Articles
Understanding Generation Z Muslims in Indonesia to switching intention to buy green products: a stimulus-organism-response approach
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2617–2640.
Published: 25 March 2025
... 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Switching intention Intention to buy Green products SOR Generation Z Muslims The choice of environmentally friendly or green products has become a major consideration...
Journal Articles
Driving Muslim female riders to go green: switching to eco-friendly e-motorcycles
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (10): 2881–2899.
Published: 05 March 2025
...Dwi Suhartanto; David Dean; Rivan Sutrisno; I Wayan Edi Arsawan; Gundur Leo Purpose This study aims to examine the factors influencing the switching intentions towards e-motorcycles among young Muslim female consumers. The research integrates the theory of planned behaviour (TPB), prospect theory...
Journal Articles
Exploring tourist switching intention to halal tourism with the push-pull-mooring theory
Available to PurchaseYan Putra Timur, Ahmad Ajib Ridlwan, Sri Abidah Suryaningsih, Khusnul Fikriyah, Fitriah Dwi Susilowati, Azidni Rofiqo
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (8): 2347–2371.
Published: 03 February 2025
...Yan Putra Timur; Ahmad Ajib Ridlwan; Sri Abidah Suryaningsih; Khusnul Fikriyah; Fitriah Dwi Susilowati; Azidni Rofiqo Purpose The study aims to investigate the push, pull and mooring effects toward switching intention to halal tourism. Design/methodology/approach This study is a quantitative...
Journal Articles
To stay or to switch: the mediation effect of scepticism on switching intention to halal cosmetics from the perspective of the pull-push-mooring theory
Available to PurchaseNur Raudhatul Jannah Mohd Shelahudin, Abdul Hafaz Ngah, Samar Rahi, Serge Gabarre, Safiek Mokhlis, Jassim Ahmad Al-Gasawneh
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (9): 2310–2328.
Published: 04 June 2024
...Nur Raudhatul Jannah Mohd Shelahudin; Abdul Hafaz Ngah; Samar Rahi; Serge Gabarre; Safiek Mokhlis; Jassim Ahmad Al-Gasawneh Purpose The purpose of this paper is to extend the Push-Pull-Mooring (PPM) theory to identify the factors influencing Muslim customers’ switching intention to halal-certified...
Journal Articles
Understanding Muslim’s switching from cash to m-payments: based on push-pull-mooring framework
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (2): 342–365.
Published: 20 September 2021
...Rizaldi Yusfiarto; Sunarsih Sunarsih; Darmawan Darmawan Purpose The purpose of this study is to explore a theoretical model using the push-pull-mooring framework which adopts both direct and moderating effects, in relation to building antecedents of Muslim switching intention (SI) from using cash...
Journal Articles
The effects of customer equity and religious motivation on customer retention and switching intention: A study of the Egyptian banking sector
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1873–1891.
Published: 27 April 2020
... and their switching intention (SI) to Islamic ones in the context of the Egyptian banking sector. Design/methodology/approach Based on the literature, a theoretical model is proposed and examined using structural equation modeling (AMOS) 24. Data were obtained using an intercept sample of 273 conventional bank...
