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Keywords: TPB
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Journal Articles
A fusion of TAM and TPB with halal product knowledge and religiosity to understand online purchase intentions of halal cosmetics among Muslims Gen Z
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (4): 1415–1437.
Published: 09 September 2025
...Zebran Khan; Ariba Khan; Mohammed Nazish; Mohd Arwab Purpose This study aims to integrate technology acceptance model ( TAM ) and theory of planned behaviour ( TPB ) by incorporating religiosity and halal product knowledge as additional constructs to predict online purchase intention of halal...
Journal Articles
Investigating factors affecting purchase intention of halal cosmetics products among Millennial consumers: findings from PLS-SEM approach
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (4): 1310–1339.
Published: 20 August 2025
... suggests a new paradigm to enhance Halal cosmetics consumption. Few studies have examined the relationship between religion, perceived value, knowledge, perceived utility, attitudes and the intention to purchase Halal cosmetics in this environment. Second, this study applies the theories of SOR, TPB...
Journal Articles
The impact of habit and halal involvement on the intention to purchase international branded food: evidence from Indonesia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (7): 1949–1973.
Published: 31 December 2024
... 2024 Emerald Publishing Limited Licensed re-use rights only Habit Halal involvement Purchase intention Generation Z TPB Indonesia is a country that has many tribes and cultures. These many diverse tribes and cultures certainly have different tendencies and patterns in language...
Journal Articles
Involvement of micro, small and medium entrepreneurs (MSMEs) in takaful in Sri Lanka: an extension of theory of planned behaviour
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (11): 2715–2740.
Published: 03 February 2023
... revealed that the extension model of the theory of planned behaviour (TPB) can be effectively applied to behavioural intentions towards a takaful scheme by MSMEs. Out of eight hypotheses, seven were significant, including: attitude towards behavioural intention; subjective norm; perceived behavioural...
Journal Articles
How education level polarizes halal food purchase decision of Indonesian millennials
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2582–2610.
Published: 03 July 2021
... information necessitates a certain number of capabilities to access, understand and use that information to align them with consumers’ personal values (Fibri and Frøst, 2020). In this regard, such capabilities would depend on consumers’ EL (Holdsworth et al., 2019). TPB is an extension from...
Journal Articles
Islamic religiosity and ethical intentions of Islamic bank managers: rethinking theory of planned behaviour
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (11): 2421–2436.
Published: 17 June 2021
... insignificant which opens a new debate for the scholarly community. Originality/value A key contribution of this study is the investigation of Islamic religiosity as a predictor of managerial attitude. Furthermore, the context of Islamic bank managers is a new context of this investigation. TPB...
Journal Articles
Halal food credence: do the Malaysian non-Muslim consumers hesitate?
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1405–1424.
Published: 25 May 2020
... 05 2020 02 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Halal food TPB SmartPLS non-Muslim consumers Malaysia Food credence attributes Food preferences among Malaysian consumers have shifted toward a healthier diet...
Journal Articles
Determinants of halal meat consumption in Germany
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (4): 863–883.
Published: 05 October 2018
...Mehkar Sherwani; Afzaal Ali; Adnan Ali; Sikander Hussain Purpose The purpose of this study is to investigate the determinants of halal meat consumption within a Turkish Muslim migration population in Germany using the theory of planned behaviour (TPB) as a conceptual framework. The role of self...
