...Zebran Khan; Ariba Khan; Mohammed Nazish; Mohd Arwab Purpose This study aims to integrate technology acceptance model ( TAM ) and theory of planned behaviour ( TPB ) by incorporating religiosity and halal product knowledge as additional constructs to predict online purchase intention of halal...

... suggests a new paradigm to enhance Halal cosmetics consumption. Few studies have examined the relationship between religion, perceived value, knowledge, perceived utility, attitudes and the intention to purchase Halal cosmetics in this environment. Second, this study applies the theories of SOR, TPB...

... these aims, this research integrates two theories of consumer behavior: the theory of planned behavior (TPB) (Ajzen, 1985) and the consumer culture theory (CCT) (Belk, 1984). The TPB is a theory developed from the theory of reasoned action (TRA) by Fishbein and Ajzen. In 1975, Fishbein and Ajzen...

... revealed that the extension model of the theory of planned behaviour (TPB) can be effectively applied to behavioural intentions towards a takaful scheme by MSMEs. Out of eight hypotheses, seven were significant, including: attitude towards behavioural intention; subjective norm; perceived behavioural...

... compared to the lower EL counterpart. Originality/value This study found the significant differences in terms of halal food purchase decision-making between the two groups of lower EL and higher EL. TPB is an extension from the theory of reasoned action with the addition of PBC, alongside ATT...

... and spending time according to the religious guidelines (Kashif et al., 2017 ; Alam and Talib, 2016). The religiousness in the Muslim world is intense (Brenner, 2014 ; Adawiyah and Pramuka, 2017). It means that religiosity can be an important variable to study in a theory of planned behaviour (TPB...

... to purchase halal food remains unclear. To address this gap, knowledge is incorporated into the theory of planned behavior (TPB) to evaluate the mediating effects of each TPB variables to determine the decision-making decision process of non-Muslim consumers. This would benefit marketers to develop...

...Mehkar Sherwani; Afzaal Ali; Adnan Ali; Sikander Hussain Purpose The purpose of this study is to investigate the determinants of halal meat consumption within a Turkish Muslim migration population in Germany using the theory of planned behaviour (TPB) as a conceptual framework. The role of self...