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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (12): 2582–2610.
Published: 03 July 2021
... information necessitates a certain number of capabilities to access, understand and use that information to align them with consumers’ personal values (Fibri and Frøst, 2020). In this regard, such capabilities would depend on consumers’ EL (Holdsworth et al., 2019). TPB is an extension from...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2021) 12 (8): 1405–1424.
Published: 25 May 2020
... 05 2020 02 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Halal food TPB SmartPLS non-Muslim consumers Malaysia Food credence attributes Food preferences among Malaysian consumers have shifted toward a healthier diet...
Journal Articles
Journal of Islamic Marketing (2018) 9 (4): 863–883.
Published: 05 October 2018
...Mehkar Sherwani; Afzaal Ali; Adnan Ali; Sikander Hussain Purpose The purpose of this study is to investigate the determinants of halal meat consumption within a Turkish Muslim migration population in Germany using the theory of planned behaviour (TPB) as a conceptual framework. The role of self...

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