... and TRA to the literature on Halal products. Third, this study fills a significant gap in the literature by identifying context-specific factors affecting Halal cosmetics purchases. Practical implications This research will provide policymakers and practitioners in the Halal cosmetics sector...

... al., 2014) and religiosity (Masrizal et al., 2023; Jatmiko et al., 2024). This study was conducted using the TRA theory approach. In the Theory of Reasoned Action (TRA) developed by Fishbein and Ajzen (1981) , there are two main factors that determine a person’s intention...

...Asif Hamid Charag; Asif Iqbal Fazili; Irfan Bashir Purpose The purpose of this study is to examine the factors that influence the consumer intention to adopt Islamic banking. Design/methodology/approach The study extends the theory of reasoned action (TRA) by incorporating additional variables...