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Keywords: TRA
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Journal Articles
Investigating factors affecting purchase intention of halal cosmetics products among Millennial consumers: findings from PLS-SEM approach
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (4): 1310–1339.
Published: 20 August 2025
... and TRA to the literature on Halal products. Third, this study fills a significant gap in the literature by identifying context-specific factors affecting Halal cosmetics purchases. Practical implications This research will provide policymakers and practitioners in the Halal cosmetics sector...
Journal Articles
Intention to donate in green waqf among Muslim community: Indonesian case
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (3): 736–758.
Published: 18 November 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Green waqf Environment degradation Intention to donate TRA Indonesia Waqf is a form of charity recommended at the beginning of the Islamic era by the Prophet Muhammad SAW as a tool to strengthen the unity...
Journal Articles
Determinants of consumer’s readiness to adopt Islamic banking in Kashmir
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (5): 1125–1154.
Published: 06 August 2019
...Asif Hamid Charag; Asif Iqbal Fazili; Irfan Bashir Purpose The purpose of this study is to examine the factors that influence the consumer intention to adopt Islamic banking. Design/methodology/approach The study extends the theory of reasoned action (TRA) by incorporating additional variables...
