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Keywords: Theory of planned behavior
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Journal of Islamic Marketing (2025) 16 (11): 3293–3319.
Published: 04 September 2025
... instability, zakat knowledge and trust were significant predictors of zakat compliance among SMEs′ owners. In the current research, we are dealing with zakat compliance from our own perspective based on the theory of planned behavior and by developing our own variables of the study that we judged adequate...
Journal Articles
Journal of Islamic Marketing (2025) 16 (6): 1573–1592.
Published: 12 December 2024
...Sara Dassouli; Harit Satt; Youssef Chetioui; Mehdi Semahi Purpose This study aims to explore the application of the theory of planned behavior (TPB) in understanding Muslim consumers’ visitation motives to halal hotels. The model tests the impact of additional factors to the TPB such as religious...
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Journal of Islamic Marketing (2024) 15 (9): 2181–2197.
Published: 18 June 2024
... study explores the drivers of Muslim consumers’ uptake of home loans in Australia. Drawing upon the theory of planned behavior and the literature, antecedents to attitude, SNs and perceived behavioral control that influence intention and behavior were investigated. It identifies factors influencing...
Journal Articles
Journal of Islamic Marketing (2024) 15 (2): 361–396.
Published: 04 July 2023
... by RG. In addition, this research attempts to investigate the significant relationship between IABP and the components of the theory of planned behavior in the apparel industry in Egypt. Design/methodology/approach This research adopts a quantitative research method to provide insights relating...
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Journal Articles
Journal of Islamic Marketing (2023) 14 (1): 174–195.
Published: 20 August 2021
... the antecedents of the intention to participate in religious boycotts (Study 2). The theory of planned behavior (TPB) is used as the foundation to explore and develop the antecedents. Design/methodology/approach The quantitative research uses a scenario from a real case of boycott incident in Indonesia...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (7): 1551–1573.
Published: 10 May 2021
... the collection of Islamic Philanthropy through cash-waqf transaction. Also, this study integrates theory of planned behavior (TPB) and the technology acceptance model (TAM) into a single research model to explore the determinants of cash-waqf participation in digital era. Over the past decade, there have been...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (3): 586–607.
Published: 23 November 2020
... purchase intention amongst non-Muslim consumers are scarce. This research is able to reinforce the theory of planned behavior model in dealing with Halal food choice decisions, taking into consideration of acculturation effect. Attitude is the evaluation and judgment over an item, idea, or action along...
Journal Articles
Journal of Islamic Marketing (2019) 10 (2): 378–393.
Published: 04 February 2019
... in this study are theory of planned behavior (TPB) and social capital theory (SCT) for assessing the probable factors that can determine academics’ KS behavior. This study evaluates 398 Muslim academics in Malaysia for KS behavior in 20 public and 5 private HLIs. Structural equation modeling–partial least...

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