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Keywords: Theory of planned behavior
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Journal Articles
Optimizing Islamic marketing strategies for sustainable tourism: insights into tourist behavior and preferences in India
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–25.
Published: 13 February 2026
... and preferences within the Indian context. The study is intended to assess the impact of Islamic marketing principles – centered on ethical consumption, cultural reverence and social justice – on sustainable tourism practices. Design/methodology/approach Anchored in the Theory of Planned Behavior...
Journal Articles
Brand personality and theory of planned behavior relation: an Islamic banking brand personality context insights from Türkiye
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–32.
Published: 09 December 2025
...Ömer Akkaya; Gazi Kurnaz Purpose The aim of this study is to examine and understand the relationship between Islamic brand personality, theory of planned behavior ( TPB ) and purchase intention among Muslim consumer in Islamic banking context. The research investigates the relationship between...
Journal Articles
Halal travel intention of Muslim tourists toward a non-Islamic destination: an integrated framework in Taiwan
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (4): 1604–1633.
Published: 16 September 2025
...Yung Chi Chang; Nur Sabila Soraya Amalina Purpose This study aims to investigate how electronic word-of-mouth (eWOM) and destination image ( DI ) influence the visit intention ( VI ) of Indonesian Muslim tourists to a non-Islamic destination, Taiwan. It extends the theory of planned behavior ( TPB...
Journal Articles
Zakat compliance behavior: case of small and medium enterprises
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3293–3319.
Published: 04 September 2025
... instability, zakat knowledge and trust were significant predictors of zakat compliance among SMEs′ owners. In the current research, we are dealing with zakat compliance from our own perspective based on the theory of planned behavior and by developing our own variables of the study that we judged adequate...
Journal Articles
The extended theory of planned behavior in customer’s intention to visit halal hotels
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (6): 1573–1592.
Published: 12 December 2024
...Sara Dassouli; Harit Satt; Youssef Chetioui; Mehdi Semahi Purpose This study aims to explore the application of the theory of planned behavior (TPB) in understanding Muslim consumers’ visitation motives to halal hotels. The model tests the impact of additional factors to the TPB such as religious...
Journal Articles
Halal literacy, health consciousness, past product quality experience and repurchase intention of halal culinary product
Available to PurchaseDina Patrisia, Abror Abror, Yunita Engriani, Maznah Wan Omar, Yasri Yasri, Haseeb Shabbir, Vanessa Gaffar, Ahmad-Ridhuwan Abdullah, Rahmiati Rahmiati, Gesit Thabrani, Yuki Fitria
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (5): 1311–1327.
Published: 25 November 2024
... 2023 01 05 2024 14 09 2024 18 10 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Repurchase intention Theory of planned behavior Health consciousness Halal literacy Past product quality experience Halal tourism has...
Journal Articles
Impact of religiosity on Pakistani youth green purchase intensions and behavior: extending theory of planned behavior
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (1): 1–25.
Published: 10 July 2024
...Masoodul Hassan; Zeeshan Mahmood; Infal Khakwani Purpose Although much research has examined sustainable consumption, one key factor that has been rediscovered is religion. This study aims to include religiosity as a background variable to extend the theory of planned behavior in measuring...
Journal Articles
Home loans and Muslims – an Australian perspective
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (9): 2181–2197.
Published: 18 June 2024
... study explores the drivers of Muslim consumers’ uptake of home loans in Australia. Drawing upon the theory of planned behavior and the literature, antecedents to attitude, SNs and perceived behavioral control that influence intention and behavior were investigated. It identifies factors influencing...
Journal Articles
Religiosity and purchase intention: an Islamic apparel brand personality perspective
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 361–396.
Published: 04 July 2023
... by RG. In addition, this research attempts to investigate the significant relationship between IABP and the components of the theory of planned behavior in the apparel industry in Egypt. Design/methodology/approach This research adopts a quantitative research method to provide insights relating...
Journal Articles
Do consumers need halal label? Evidence from small and medium enterprises segment in a major Muslim environment
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 470–492.
Published: 28 June 2023
...-use rights only Halal label Small and medium enterprises Buying intention Theory of planned behavior Halal label perceived importance Halal lifestyle has gained a positive attitude among consumers worldwide (Akram, 2021). However, based on the number of Muslim populations...
Journal Articles
“Should I adopt Islamic banking services?” Factors affecting non-Muslim customers’ behavioral intention in the Malaysian context
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2450–2465.
Published: 20 September 2022
... towards Islamic banking services. Furthermore, the mediating effect of attitude, subjective norm and perceived behavioral control was supported. Originality/value This is a pioneer study that contributes to the consumer behavior literature by extending the theory of planned behavior by incorporating...
Journal Articles
Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan)
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1488–1505.
Published: 21 April 2022
...Muhammad Yaseen Bhutto; Myriam Ertz; Yasir Ali Soomro; Mussadiq Ali Ali Khan; Waheed Ali Purpose The purpose of this study is to develop an extended theory of planned behavior (TPB) model by adding religious commitment (RC) and self-efficacy as internal variables and investigating the effect...
Journal Articles
Antecedents of giving charitable donations (Sadaqah) during the COVID-19 pandemic: does Islamic religiosity matter?
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1169–1187.
Published: 02 March 2022
... 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Islamic religiosity Perceived behavioral control Attitude Past behavior Intention Theory of planned behavior Voluntary Zakah (Sadaqah) COVID-19 pandemic Research on individuals...
Journal Articles
Understanding farmers’ decision-making to use Islamic finance through the lens of theory of planned behavior
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (4): 1084–1106.
Published: 16 February 2022
... approach is, therefore, required (Koropp et al., 2013). To perceive decision-making of farmers between conventional and Islamic finance, the theory of planned behavior (TPB) has been used (Ajzen, 1991). The effectiveness of the TPB was generally confirmed and used in the area of financial...
Journal Articles
Religious boycott in Indonesia: investigation of antecedents and the effect of religiosity dimensions
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (1): 174–195.
Published: 20 August 2021
... the antecedents of the intention to participate in religious boycotts (Study 2). The theory of planned behavior (TPB) is used as the foundation to explore and develop the antecedents. Design/methodology/approach The quantitative research uses a scenario from a real case of boycott incident in Indonesia...
Journal Articles
Reputation and cost benefits for attitude and adoption intention among potential customers using theory of planned behavior: an empirical evidence from Pakistan
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (10): 2090–2107.
Published: 17 June 2021
... beliefs (consisting of personal factors and external factors) and theory of planned behavior (TPB) construct, i.e. attitude and social influence on Islamic banking adoption intentions. Design/methodology/approach To realize the objective of the research, 500 questionnaires were distributed among...
Journal Articles
Impact of digital Sharia banking systems on cash-waqf among Indonesian Muslim youth
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (7): 1551–1573.
Published: 10 May 2021
... the collection of Islamic Philanthropy through cash-waqf transaction. Also, this study integrates theory of planned behavior (TPB) and the technology acceptance model (TAM) into a single research model to explore the determinants of cash-waqf participation in digital era. Over the past decade, there have been...
Journal Articles
Muslims’ travel decision-making to non-Islamic destinations: perspectives from information-seeking models and theory of planned behavior
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 918–940.
Published: 15 December 2020
... rights only Theory of planned behavior Halal tourism Halal food Information-seeking models Muslim decision-making Muslim travelers Qualitative study National Natural Science Foundation of China 71672063 72072065 Numerous factors affect traveler behavior; religion is one...
Journal Articles
Non-Muslim consumers’ intention to purchase halal food products in Malaysia
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (3): 586–607.
Published: 23 November 2020
... purchase intention amongst non-Muslim consumers are scarce. This research is able to reinforce the theory of planned behavior model in dealing with Halal food choice decisions, taking into consideration of acculturation effect. Attitude is the evaluation and judgment over an item, idea, or action along...
Journal Articles
Muslim academics’ knowledge sharing in Malaysian higher learning institutions
Available to PurchaseMuhammad Ashraf Fauzi, Christine Tan Nya-Ling, Ramayah Thurasamy, Adedapo Oluwaseyi Ojo, Ibrahim Shogar
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (2): 378–393.
Published: 04 February 2019
... in this study are theory of planned behavior (TPB) and social capital theory (SCT) for assessing the probable factors that can determine academics’ KS behavior. This study evaluates 398 Muslim academics in Malaysia for KS behavior in 20 public and 5 private HLIs. Structural equation modeling–partial least...
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