Keywords: Value
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Journal Articles
Journal of Islamic Marketing (2024) 15 (1): 124–141.
Published: 03 May 2023
...Ken Sudarti; Olivia Fachrunnisa Purpose This study aims to refine the concept of value applied to value co-creation (VCC) by adding religious values. The concept of religious value co-creation (RVCC) is offered because the concepts of value and VCC that have been explored by previous researchers...
Journal Articles
Journal of Islamic Marketing (2022) 13 (8): 1685–1702.
Published: 05 May 2021
... awareness and halal value have positive and significant impact on DBE. Also, halal perceived brand quality and halal image had a negative but significant impact on DBE. Research limitations/implications This research is on a country-specific halal brand equity tourism destination, which means...

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