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Reports how Chinese international business educators perceive the relative quality of Chinese foreign trade programmes. The rankings and evaluative criteria adopted indicate that Chinese international business educators consider more on the inputs to the programme (e.g. number of professors) while output characteristics (e.g. competence of graduates)receive less attention. The evidence presented indicates that international business education in China is still at a growth stage and further development is necessary and desirable. Chinese international business educators should seriously consider shifting the current vocational training direction to a decision‐making orientation in their course planning and curriculum development.
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