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The non‐traditional management development methods implied by “mod”, including “executive image” seminars and “wilderness” training, need to be viewed cautiously if they are not to become another fad. Specifically they should act as signposts back to traditional management development efforts, in an effort to identify the weaknesses present in those schemes. Ultimately, it would be more consistent with contemporary participative practices to involve managers in the design of their own development processes.

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