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Once a company has had success as an entrepreneurial venture and has grown in size it must make the transition from entrepreneurship to a professionally managed organisation. The role of management development is believed to be a critical component in this transition. Senior management must give their support if transition is to be successful. A case study of Knapp Communications Corporation (KCC) is presented. Corporate background is outlined with the role of management development in the company's transition, the nature of the programme used and its impact discussed.

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