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A crisis looms, problem rolls in on top of problem, “if I do this then this, then that, then … but what if?”. At this point we often cast around for outside help, if only there was someone to “bounce ideas off” and talk through the problem. There seems to be too much to think of, all at the same time. Yet in reaching for the phone to call a friend, advisor, operational researcher, systems analyst or whoever, have we overlooked someone?

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