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TRW and the American business sector in general is faced with a crisis that is not only a financial crisis. We are faced with increasing competition and are questioning our ability to respond. We have identified the problem, we have analysed the competition, and now we understand why their products are gaining market share. We have also identified the potential solutions. Discusses the concepts of total quality management and continuous process improvement as a solution. Focuses on the defence industry, and TRW in particular; however the principles do have broader applicability to all American businesses.
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