Simuworlds include a management game and business case competition. The Multinational Management Game Simuworld (MMG) is based on the Compaq Computer Corporation. The MMG Simuworld is designed so that participants view and feel the operations from a general management level and make decisions. The emphasis of game play is on combinations of strategies similar to those utilized by the microcomputer companies. Participants work in teams and make seven or eight rounds of simulated yearly budgeting decisions. A five‐year strategic plan is completed early in the programme and a five‐year plan for the future is completed and presented at the end of game play. The last five‐year plan also includes the analysis of an up‐to‐date case study about the microcomputer industry and Compaq Computer Corporation. Managerial and organizational learning are prompted through learning diaries, and a de‐briefing period. Participants learn from team activities and from computerized feedback results. Inter‐cultural learning can be enhanced by organizing teams with diverse cultural backgrounds. A major learning experience provided is that of preparing and entering a foreign country as an exporter or with a manufacturing plant. The Simuworld has been used in many countries of the world and has proven especially useful as a laboratory for teaching privatization in countries moving towards a free enterprise system.
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1 November 1994
Research Article|
November 01 1994
The Multinational Management Game: A Simuworld Available to Purchase
J. Bernard Keys;
J. Bernard Keys
Center for Managerial Learning and Business Simulation,Georgia Southern University, USA
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Robert A. Wells;
Robert A. Wells
Center for Managerial Learning and Business Simulation,Georgia Southern University, USA
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Alfred G. Edge
Alfred G. Edge
University of Hawaii, Honolulu, USA
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Publisher: Emerald Publishing
Online ISSN: 1758-7492
Print ISSN: 0262-1711
© MCB UP Limited
1994
Journal of Management Development (1994) 13 (8): 26–37.
Citation
Bernard Keys J, Wells RA, Edge AG (1994), "The Multinational Management Game: A Simuworld". Journal of Management Development, Vol. 13 No. 8 pp. 26–37, doi: https://doi.org/10.1108/02621719410071973
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